Does improvisation play an important role?
Not really, my videos are generally quite structured before we shoot, and I more or less know what I want before switching on the camera. However, within that defined structure, I let my imagination go and give actors a bit of freedom, which often leads to funny scenes that nobody was expecting.
For example, in the April Fool video, I let Philippe (the actor playing the person who was relearning to ski with the instructors) do his own thing and improvise a line that I hadn’t written “Look over there, the mountains are beautiful, let’s enjoy them”.
It ended up being hilarious!